Will facebook social search engine beat the big daddy of search engines ‘Google’?


During an interview at the Disrupt conference on Tuesday — the first since Facebook’s (s fb) underwhelming IPO and subsequent stock slide — co-founder and CEO Mark Zuckerberg talked a lot about the social network’s strategy in a number of areas, including a defence of the company’s approach to mobile and an explanation of why the company moved away from HTML5 for its apps. But while those comments were interesting, I thought the most revealing part of the interview came when Zuckerberg talked about search. Although he didn’t go into a lot of detail, it was clearly intended as a shot across Google’s (s goog) bow: the underlying message was that Facebook is going to do social search, and soon — and it already has most of the ingredients necessary to mount a significant challenge to the search giant.

In response to a question from TechCrunch (s aol) founder…

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